Oliver Hughes

Director Of Performance Marketing at Yardzen

Oliver Hughes has extensive work experience in marketing and management roles. Their most recent position is with Yardzen as a Lifecycle Marketing Manager, starting in 2022. Prior to that, they served as the Head of Retention at Albion Fit from June 2022 to August 2022.

From 2020 to 2022, Oliver worked at 1-800 CONTACTS as a Digital Marketing Manager. Oliver led a digital marketing team responsible for creating and developing incubation brands, generating $12M in yearly revenue. Their efforts also resulted in a 55% increase in repeat customer purchases.

Oliver also worked as an Advertising Account Executive at The Summit Group from June 2019 to July 2020. Prior to that, they held two roles at Jane.com, serving as the Director of Brand Strategy from July 2017 to June 2019 and as an Email Marketing Manager from June 2016 to June 2017.

In addition, Oliver gained experience as an Email Marketing Specialist at Overstock.com from June 2015 to June 2016. Oliver also worked as a Marketing/Human Resources Intern at Management & Training Corporation in 2014, focusing on website redesign and report analysis.

Furthermore, Oliver held the position of Director of Basketball Operations at Willamette University from August 2013 to May 2014. Oliver managed travel plans, coached teams, recruited players, and handled team relations. Oliver also served as a Financial Consultant at PureAg during the same period.

Finally, Oliver began their career as a Sports Writer/Blogger and Marketing "Street Team" Member at Salt Lake City Weekly from May 2012 to September 2012.

Oliver Hughes began their education in 2009 at Willamette University, where they pursued a Bachelor of Arts (B.A.) degree in Rhetoric and Media Studies. Oliver completed this program in 2013. Following the completion of their undergraduate studies, Hughes enrolled in the Willamette University MBA program from 2013 to 2015, specializing in Marketing/Finance. Oliver earned a Master of Business Administration (MBA) degree upon graduation in 2015.

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