Nicole Hubbard Graham

Nicole Hubbard Graham currently serves as the Chief Marketing Officer at Nike, Inc., a position held since January 2024. Prior to this role, Nicole co-founded Adopt, a brand and creative agency focused on leveraging the power of sport, athletes, and culture to build brands. Nicole's extensive experience at Nike from 2004 to January 2021 includes key leadership roles such as VP Global Categories & Consumer Direct Brand Marketing, where oversight of global marketing teams and consumer-facing campaigns was essential, and VP Global Basketball Brand Marketing, where strategic brand initiatives for top basketball athletes and organizations were developed. Additional roles included director positions in women's marketing and brand marketing in the UK and Northern Europe, showcasing a robust background in driving brand growth and marketing strategy across multiple sectors.