Jelle van Craen

Jelle Van Craen is a seasoned technology leader and AI initiative head at Ads & Data since June 2020, where expertise includes team management and driving advertising initiatives. Prior experience as a Technology Integration Consultant involved aligning technology frameworks for a joint venture. Jelle's tenure at Pebble Media as a Data & BI Consultant focused on enhancing data operations and integrating data architecture. Jelle has held various roles at Mediahuis nv, including Manager of Business Intelligence, where leadership fostered an agile working environment and defined strategic BI roadmaps. A background in analytics started as a Sales Analyst at Passe-Partout, with foundational work in data analysis and reporting. Jelle's educational qualifications include a Master's in Marketing Analysis from Ghent University and a Master's in Commercial Sciences with a major in business management and entrepreneurship.