Bilal Benchohra is a skilled consultant specializing in display and programmatic advertising, currently employed at Ad's up Consulting | Groupe EDG since September 2023. With prior experience as a junior programmatic trader at Values.media, Bilal has demonstrated expertise in strategic recommendations, campaign configuration, and performance analysis across various platforms. Bilal has also served as an assistant marketing professional at 2Sage-Alba, where skills in content creation and digital marketing were honed. Earlier roles include assistant accountant at Bandai Europe and various internships focusing on financial documentation and customer relations. Bilal holds a Master’s degree in Marketing from Digital College, a Bachelor's in Communication and Digital Marketing from EDTA Sornas, and a BTS in Accounting from IGEFI.