Cristina Geraldi Gama

Cristina Geraldi Gama has over 20 years of experience in the mobile advertising and marketing industry. Cristina started their career at Nokia in 1999, where they worked as a Product Manager, responsible for launching mobile devices focused on music in the Brazilian market. Cristina also conducted market research and established relationships with carriers to align product strategies. After their time at Nokia, they joined Behringer GMbH as a Market & International Sales Analyst, where they developed new markets for audio equipment and managed customer relationships.

In 2007, Cristina returned to Nokia as a Product Manager, overseeing the lifecycle of mobile products and providing expertise in portfolio analysis and advertising offers. Cristina then joined LG Electronics in 2011 as the Contents, Applications, and Services Manager, where they defined the product roadmap and managed the LG Application Store for the Brazilian market.

Continuing their career in mobile marketing, Cristina joined OLX, Inc. in 2012 as the Mobile Manager for OLX Brazil. Cristina focused on business development, creating and executing the mobile strategy, increasing downloads and traffic, and managing strategic partnerships.

In 2013, Cristina joined Pontomobi as an Account Manager, where they played a key role in the company's mergers and acquisitions within the Brazilian market. Cristina then moved on to Opera Mediaworks (rebranded as AdColony) in 2014, starting as a Senior Sales Manager and later becoming the Head of Advertising Sales. Cristina'sresponsibilities included managing brand initiatives and driving revenue growth through direct response and app download campaigns.

In 2017, Cristina joined AdColony as a Senior Sales Manager for Brazil, focusing on mobile solutions across display and video. Cristina then transitioned to their current role as the Sales Director at Adsmovil in 2022, where they continue to manage large brand initiatives and collaborate with the performance team to increase revenue.

Throughout their career, Cristina has demonstrated expertise in conceptualization, development, and implementation of advertising campaigns, as well as building strong relationships with clients and partners to drive business growth.

Cristina Geraldi Gama's education history is as follows:

From 2020 to 2020, they attended IAB Brasil and obtained a degree in "Planejamento de Mídia Programática" with a focus on advertising.

In 2016, they completed a certificate program at IAB Brasil in the field of "IAB Advanced Programmatic Program."

In 2013, they attended ESPM Escola Superior de Propaganda e Marketing for an extension program in "Mobile Marketing."

From 2005 to 2006, they pursued a Master's degree in "International Business Development" at ESC Clermont Business School.

Between 2000 and 2002, they obtained an MBA in Marketing from ESPM Escola Superior de Propaganda e Marketing, specializing in marketing.

From 1995 to 1999, they attended Universidade Presbiteriana Mackenzie, where they obtained a Bachelor's degree in "Business and Administration."

Lastly, from 1982 to 1994, they completed their schooling at Colegio Visconde de Porto Seguro, but no specific degree or field of study was mentioned for this period.