James Hsu

James Hsu is a seasoned professional in product management with extensive experience in identity solutions and data-driven advertising. Currently serving as Vice President and Head of Identity Product at Adstra, James is responsible for the strategic direction of the identity product line. Previously, James held key roles at Tubi, where as Principal Product Manager, the focus was on Data and Audiences for ad products, and at Samba TV as Senior Director, Product Management, overseeing cross-screen TV measurement services. Notable achievements include leading product development at companies like 4INFO and Oracle, along with founding Focused Marketing LLC, an internet marketing startup. James holds an MBA in Entrepreneurship and Marketing from USC Marshall School of Business and a BS in Mechanical Engineering from the University of California, Berkeley.