Lucas de Brito Rocha

Marketing Analytics & Insights Director at Adtalem Global Education

Lucas de Brito Rocha has a diverse work experience spanning multiple roles and industries. Lucas most recently worked at Adtalem Global Education as the Marketing Analytics & Insights Director, where they were responsible for optimizing marketing budget allocation, driving data-driven insights, and creating the marketing analytics team. Prior to this, they held roles at Adtalem Global Education as the Marketing Performance Analytics Sr. Manager and Commercial Planning| Marketing Analytic| Pricing Manager. Lucas also worked as a Commercial Planning Manager and Sales Opps Manager. Lucas started their career as a Fellow at Fundação Estudar and later worked as an Associate Consultant at The Boston Consulting Group. Lucas gained early internship experience at Ambev, Gera Venture, and Monsanto, where they worked on business intelligence and marketing projects. With a strong background in marketing analytics and strategic planning, Lucas brings valuable expertise to any organization.

Lucas de Brito Rocha has a diverse education history. Lucas completed an Executive Program in Behavioral Economics at Harvard Business School Executive Education. Lucas also earned an Engineer's degree in Civil Engineering from Instituto Tecnológico de Aeronáutica - ITA. Additionally, they obtained a Master of Business Administration (MBA) with a focus on Finance and Stock Picking from Ibmec. As part of their education, Lucas spent one year as an exchange student at the University of Colorado Boulder. Lucas has also received various certifications, including Management Accelerator, Business Strategy, Problem Solving, and Adaptability & Resilience from McKinsey & Company. Furthermore, they hold a Fellow certificate from Fundação Estudar and an Engineering Management Program Certificate from the University of Colorado Boulder.

Links

Previous companies

Ambev logo
BCG logo

Timeline

  • Marketing Analytics & Insights Director

    January, 2022 - present

  • Marketing Performance Analytics Sr. Manager

    March, 2020

  • Commercial Planning| Marketing Analytic| Pricing Manager

    May, 2019

  • Commercial Planning Manager

    October, 2018

  • Sales Opps Manager

    June, 2017

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