Jenna Jokinen (née Hölttä)

Martech Team Lead & Marketing Strategist at Advance B2B | Marketing Agency

Jenna Jokinen has a diverse work experience spanning over 12 years. Jenna currently works at Advance B2B | Growth Marketing Agency, where they started in March 2020 as a Growth Marketing Strategist. Jenna later became a Growth Marketing Strategist & Team Lead in February 2021, and currently holds the position of Service Lead since May 2021. At Advance B2B, Jenna specializes in helping B2B, SaaS, subscription, and tech companies with their growth marketing strategies.

Before Advance B2B, Jenna worked at Contrast.fi as a Business Development Director for a brief period from September to December 2019. Their responsibilities at Contrast included sales and marketing development activities, such as inbound and outbound management, sales process planning, partnership meetings, and web development and design project management.

Prior to that, Jenna was an Account Manager at Harva Marketing from April 2018 to August 2019. Their focus at Harva Marketing was on inbound marketing, sales, customer relations, project management, and marketing strategy planning and implementation for digital channels and sales promotions.

From October 2016 to April 2018, Jenna worked as an Account Manager at Duunitori, an active recruitment media in Finland. Their role involved customer acquisition and account management, helping clients find the best talents for their recruitment needs.

Earlier in their career, Jenna worked at Edenred Finland, an employee benefit provider. Jenna started in June 2014 as an Executive Assistant and Customer Service Representative, where they provided assistance to the managing director, handled office tasks, and assisted with customer service. Jenna later transitioned to a B2B Sales role at Edenred, where they focused on customer acquisition and negotiation skills.

Jenna's earliest work experience was at Eilakaisla, a Finnish staffing services company. Jenna held multiple assistant roles from August 2008 to August 2013, working in various client companies and performing tasks such as administration, billing, customer service, office assistance, purchasing, and reception.

Overall, Jenna Jokinen has accumulated a wide range of skills and experiences in growth marketing, business development, account management, and customer service throughout their career.

Jenna Jokinen completed their education at various institutions and obtained several certifications. Jenna attended Haaga-Helia University of Applied Sciences from 2010 to 2013, where they earned a Bachelor of Business Administration (BBA) degree in International Business/Trade/Commerce. In 2012, they briefly studied at Hogeschool van Arnhem en Nijmegen (HAN) and SRH Hochschule Heidelberg, earning Bachelor's Degrees in Business Administration and Management and Sustainability Studies, respectively.

Additionally, Jenna obtained various certifications. In 2018, they completed the "Elements of AI" course from the University of Helsinki and the "Lean Technology Strategy: Running Agile at Scale" and "Lean Technology Strategy: Starting Your Business Transformation" courses from LinkedIn. In 2014, they obtained the "Enriched Air Diver," "PADI Advanced Open Water Diver," and "PADI Open Water Diver" certifications from PADI. Furthermore, they completed multiple courses from HubSpot Academy, such as "Email Marketing," "Frictionless Sales," "Inbound Sales," "Developing a Sales Plan," "Marketing Software," "Sales Enablement," "Inbound," "Inbound Marketing (New)," and "Social Media," with completion dates ranging from 2018 to 2020.

Links

Previous companies

Eilakaisla logo

Timeline

  • Martech Team Lead & Marketing Strategist

    October 1, 2023 - present

  • Service Lead

    May, 2021

  • Growth Marketing Strategist & Team Lead

    February, 2021

  • Growth Marketing Strategist

    March, 2020

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