Shirley Anne Corral

Shirley Anne Corral has a diverse range of work experience in various roles and industries. Shirley Anne has recently worked at AIR (Advanced Inhalation Rituals) as the Head of Trade Marketing - Arabian Gulf Cluster and Country Manager - Qatar. Prior to that, they held the position of Head of Trade Marketing - Arabian Gulf Cluster at the same company.

Before joining AIR, Shirley worked at Reckitt as a Regional Brand Manager for Air Wick Middle East. Here, they developed growth strategies and implemented innovative projects to maintain market leadership during the COVID-19 pandemic. Shirley Anne successfully launched Air Wick in the car air freshener segment, achieving a 25% market share in the first 6 months.

At Nielsen, Shirley served as an Innovation Manager, leading multiple projects for top companies across various industries. Shirley Anne was responsible for influencing innovation propositions and go-to-market strategies to ensure success and incremental growth.

Prior to that, Shirley worked at The Kraft Heinz Company as a Senior Business Development Manager. Shirley Anne played a crucial role in transforming the ASEAN OM business from a trading to a brand-building business. Shirley Anne also successfully relaunched the Heinz Baby Portfolio and achieved a 30% growth in the ASEAN OM business.

Before joining The Kraft Heinz Company, Shirley worked at Procter & Gamble as a Brand Manager for Head and Shoulders Philippines. Here, they redefined the brand's strategy and identified new growth opportunities, such as launching a male grooming section in beauty/grooming stores.

Shirley Anne also held the position of Head of Student Recruitment for UP Diliman at Procter & Gamble, where they collaborated with key stakeholders and led recruitment initiatives for the university.

Additionally, Shirley has experience as a Managing Partner at Elite Tutor Services, where they started a home tutoring business catering to students in Quezon City/Manila/Pasig area.

Early in their career, they interned at Unilever as an R&D CTI Intern and worked at RareJob Philippines, Inc. as a Performance Evaluator.

Shirley Anne also served as the Secretariat for UP Mens' Basketball Team Managers at the University of the Philippines Alumni Association.

Overall, Shirley Anne Corral has proven experience in brand management, trade marketing, innovation, business development, and recruitment across multiple industries.

Shirley Anne Corral attended the University of the Philippines from 2007 to 2013, earning a Bachelor of Science degree in Chemical Engineering. In November 2013, they obtained a certification as a Licensed Chemical Engineer from the Philippine Professional Regulation Commission.