James Church is a seasoned professional with extensive experience in sales, marketing, and business development. Currently serving as a Senior Performance Improvement Specialist at Advanced Solutions International since October 2003, James focuses on marketing strategies that align with strategic revenue objectives. Previous roles include Product Marketing Manager at the same company, General Manager at Proactive Enterprises Canada, and Director of Strategic Accounts at Sentient Inc., where James significantly expanded the client base and sales revenue. James also held leadership positions in membership and direct marketing at the Retail Council of Canada and the Canadian Direct Marketing Association. Educational qualifications include degrees in Business, Marketing & Sales from the Southern Alberta Institute of Technology and a Bachelor of Arts in Recreation and Business Administration from the University of Waterloo.