Anita Baldwinson

Anita Baldwinson has a diverse and extensive work experience. Anita currently holds the position of Marketing Director at Advantage Solutions, a company focused on generating demand for consumer brands and retailers. Prior to this, they served as the Director of Marketing at SAS Retail Services, where they were responsible for leading marketing initiatives and retail merchandising solutions. From 2004 to 2021, Anita worked at TNG – A Division of the Jim Pattison Group, where they held various roles, including Marketing Director and Director of Retail Services | Marketing. During their time at TNG, they led brand restructuring, developed marketing strategies, and fostered collaboration for business growth. Before that, Anita worked at Grasp Solutions, where they were a Marketing Director, responsible for business strategy development and web development solutions. Anita also served as an Account Manager, driving revenue and developing marketing strategies for clients. At Val-Pak of Southern Alberta, Anita was a Sales Manager and Marketing and Sales Coordinator, where they managed sales teams and provided CRM and advertising programs for key accounts. Additionally, they worked as a Marketing Consultant, specializing in direct mail marketing solutions. Anita started their career at Serena Fashions Ltd., where they held roles as Corporate Trainer and Sales Manager. Overall, Anita Baldwinson has demonstrated their expertise in marketing, brand development, and leadership throughout their career.

Anita Baldwinson has a Bachelor of Commerce degree in Marketing from the University of Calgary. Anita also obtained a Bachelor of Commerce degree in Marketing from the Haskayne School of Business. In terms of additional certifications, Anita has completed courses in Managing Generation Z from LinkedIn, Email Marketing Certified from HubSpot, and Inbound Certification from HubSpot.