Deb Grossman

Deb Grossman has over 18 years of experience in sales, marketing, and technology. Deb currently serves as the VP Client Services at Advantage Solutions, where they lead the client services team for the BJ's Wholesale Club sampling platform. Their responsibilities include managing retail experiential programs for CPG brands, focusing on experiential sampling, category growth, and analytics. Deb also oversees operational and cross-functional teams.

Prior to their current role, Deb worked at Sunflower Group for 8 years, where they were the Vice President Group Director. Their responsibilities included developing and managing agency AOR business/projects, leading the strategy for social, creative, and website development, and overseeing client social accounts, eCRM programs, content development, consumer promotions, brand lifestyle photoshoots, and shopper sampling programs.

Before Sunflower Group, Deb worked at bottlerocket marketing group for 3 years as the VP Group Director Account Services. Deb developed multi-platform marketing campaigns for clients such as A&E, CMT, IFC, and GE Lighting. Deb also created integrated promotional marketing plans, generated publicity through strategic alliances and promotional partnerships, and worked with brands like Delta, Jones Soda, Urban Outfitters, Zipcar, Aloft Hotels, and LEGO.

Deb began their career at CSS Stellar Gem Group Inc. in 2002 as a Group Director. In this role, they managed the account service team and executed award-winning programs for long-term accounts like GE Lighting and NBC Universal.

Overall, Deb Grossman has a strong background in sales, marketing, and technology, with a focus on retail experiential programs, client services, social media, creative development, and consumer promotions.

Deb Grossman holds a Bachelor's degree in Journalism from The College of New Rochelle.