Zane Hallauer

Zane Hallauer, MDS, currently serves as Senior Director of Analytics at Advantage Solutions, leading a team of over 15 data scientists and analysts to enhance user retention by 25% through effective data science initiatives. Prior experience includes directing performance analytics at Barkley, where Zane established strategic partnerships and designed predictive models to optimize campaign ROI. At Advantage Solutions: Sales, Marketing, Technology, Zane held multiple roles, notably as Associate Director of Market Research and Analytics, where automation frameworks significantly reduced workloads while increasing merchandising sales by 33%. Zane's earlier experience includes managing operations and systems integration, along with a strong educational background in data science and business administration from the University of Denver and Kansas State University.