Siniša Maksimović

Sini Ninkovic is a seasoned technical program manager with extensive experience in driving significant technical initiatives, particularly in generative AI, as demonstrated in the current role at BetterUp since February 2022. Prior to BetterUp, Ninkovic authored a best-selling personal development book in 2021 and held various leadership positions, including Product Lead at Human, Global Product Launch Manager at Apple, and Manager of Product at Lucid Motors, where responsibilities included defining product strategies and managing launches for high-value programs. Ninkovic's early career includes consultancy at McKinsey & Company and procurement management for BMW Group, where strategic partnerships and cost-saving initiatives were developed. Educational qualifications include an MBA from UC Berkeley and a Master's in Behavioral Economics from Universität Innsbruck, complemented by training as a Full-Stack Developer.