Tullia Caballero, also known as Augi, serves as the CEO of TripForDog since July 2023 and has been the CEO and Founder of S-Cape Travel since July 2002, specializing in walking, hiking, cycling, and cultural tours across Europe. Additionally, Tullia has held the position of CEO and partner at SloWays since January 2017, focusing on self-guided hiking tours along various famous routes in Italy and Europe. As Italy Ambassador for the Adventure Travel Trade Association since July 2020, Tullia fosters a supportive community for adventure travel professionals. Tullia is also a Board Member and Co-Founder of ACTIVEITALY, a network of Italian tour operators promoting active and sustainable travel. Other roles include Adventure Travel Specialist at Core Tourism Network and previous Italy Representative and Operations at SNP Natuurreizen van ANWB. Tullia holds a degree in Sales Management from the University of Cape Town and a Laurea in Interpretation and Translation from S.S.I.T., along with a UK High School Diploma from St George's British International School in Rome.
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