Michelle Lagrutta

Michelle LaGrutta is a Customer Marketing Manager at Adverity, starting in June 2023. Previously, Michelle held the position of Demand Generation Manager at MJ Freeway from September 2022 to June 2023, where efforts led to a 19% improvement in organic MQLs and a 23% increase in paid MQLs. As B2B Demand Generation Manager at The Starr Conspiracy from January 2022 to August 2022, Michelle focused on paid media strategies to enhance ROI and lead generation. Prior roles include Demand Generation and Sales Enablement Manager at Harri, responsible for content planning and distribution, and Customer Success Marketer at ERPLY Retail Platform, where Michelle developed content to boost client retention and brand awareness. Michelle earned a Bachelor's degree in Media Studies with a concentration in Interactive Media and Game Design and a minor in Public Relations from Marist College between 2013 and 2017.