After graduating from Academy TV3 in 1998, specializing in broadcasting and professionally trained as a producer, Riza began her career in production with TV3, before later joining Dentsu Malaysia in 2001.
Riza’s 23-year career to date has developed her knowledge and experience in advertising, marketing and production landscape across APAC. Riza’s unrivaled insight and learning curve have developed through her sterling work in numerous international agencies such as Publicis Group, BBDO (Malaysia & Singapore), JWT, MSC Saatchi, Bates, Dentsu Utama, Phibious Cambodia, Mullen Lowe and Bonsey Jaden.
Her abilities to oversee end-to-end campaign productions, whilst overseeing multi-award-winning teams, has seen Riza entrusted with engagements from notable clients such as Telekom Malaysia, Celcom Axiata, WINGs (Cambodia), Toyota, Honda, Garnier, Johnson & Johnson, Nestlé, KFC, PepsiCo, Coca Cola, MAHB and Galderma to name a few.
It came as no surprise in 2018 when Riza furthered her career growth and evolved with industry changes and client’s production optimization efforts, by utilizing her extensive knowledge as a subject matter expert and production consultant for APR.
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