Advertising Research Foundation (ARF)
Sharon Sperling is an experienced marketing and research professional currently serving as an Account Manager for Brand Health Tracking at Ipsos since September 2024 and as a Young Pro at the Advertising Research Foundation since November 2022. Prior experience includes a role as a Senior Research Associate and Marketing Analyst at Kantar from September 2021 to September 2024, where significant contributions involved managing large marketing budgets and supporting e-commerce initiatives. Sharon also interned at Signify, gaining expertise in channel marketing strategies, and at the New Jersey Small Business Development Center as a Marketing Consultant, focusing on digital strategy during the Covid-19 pandemic. Additional internships include database management at Conffit and summer work at AHAVA Dead Sea Laboratories, enhancing customer engagement and e-commerce operations. Sharon holds a Bachelor of Science degree in Business Analytics and Information Technology and Marketing from Rutgers Business School.
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Advertising Research Foundation (ARF)
Advertising Research Foundation creates research for advertisers through events, education, and networking. The Advertising Research Foundation (ARF) is the only organization that creates and curates objective, original research through education, events, and networking for advertising practitioners.