Cynthia is the architect behind Advisor360°’s marketing. As head of marketing, Cynthia develops the go-to-market strategy and leads marketing efforts including positioning, content, demand generation, digital, and product marketing. She has two decades of experience in B2B marketing, developing strategies and programs that drive growth for Software as a Service (SaaS) platforms. Cynthia has company experience leading the transformation of a global demand generation team and technology startup experience building growth engines. Prior to Advisor360°, Cynthia was Vice President of Demand Generation at Lionbridge, where she provided leadership for rebuilding demand generation from the ground up.
Current role