Abby Allen

Abby Allen is an experienced marketing professional with a focus on automation and financial services. Since October 2013, Abby has served as the Director of Marketing Automation at Advisors Excel, where responsibilities include supporting independent financial advisors through automated lead capture, prospect nurturing, and client retention strategies. Prior to this role, Abby worked as an Internal Financial Services Liaison at AE Market Initiatives, assisting clients with retirement planning inquiries. Abby's career began at Aviva USA in 2004 as a Sales Support Specialist, where contributions included driving annuity sales, promoting products, and enhancing employee engagement through a successful internal program. Abby holds a Bachelor of Fine Arts in Communication from Emporia State University.