Adweek
Chelsea Bakken is a seasoned professional in audience development and social media strategy, currently serving as Head of Audience Development and Social at ADWEEK since August 2025. Previously, Chelsea held the position of Social Account Director at Ogilvy, where responsibilities included leading the Verizon Business and Frontline organic social account and mentoring an Account Supervisor. Chelsea's background also includes significant roles at Digital Media Management, NBCUniversal, and MXM, where skill sets in managing teams, developing social strategies, and achieving substantial audience engagement were honed. Chelsea's educational foundation includes a Bachelor's degree in Communications from California State University, Fullerton.
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