Sami Lambert

Sami Lambert is a skilled social media and marketing professional with a diverse background in audience engagement and digital strategy. Currently serving as Social Editor at Adweek since February 2022, Sami manages social media accounts, develops in-depth performance reports, and collaborates with various teams to enhance audience growth and marketing initiatives. Previously, as Social Media Manager at Inked Magazine, Sami significantly increased the brand's TikTok following from 30 to over 1.6 million within a year. Experience also includes roles at PartyBookers Budapest, where Sami managed all marketing communications, and various internships at notable companies such as Viacom and Spotify, focusing on social media content creation and strategy. Sami holds a degree in Sociology and Communication and Media Studies from SUNY Geneseo.