Katarina Bagherian

Katarina Bagherian is an experienced professional in user experience (UX) and research, currently serving as the VP of UX at Adyen since February 2020. In this role, Katarina leads a global UX organization that includes Product Design, Customer and User Research, Content Design, and Localization, focusing on creating intuitive payment solutions for a diverse range of clients. Prior to this, Katarina held positions such as Head of User Experience Research and Senior User Experience Researcher at Adyen, where significant insights were generated to inform product and commercial strategies. Additional experience includes roles at Accenture Song, Gradient, Zipline Technologies, JUST, Chevron, DigitasLBi, Ericsson, and BEACN Environmental Sustainability Consulting, showcasing a strong background in UX research and management across various industries. Katarina holds a Bachelor’s Degree in Political Science and Government from the University of California, Berkeley, and has completed additional training in UX statistics and ROI measurement.