Sophie Kool is a seasoned marketing professional with extensive experience in data orchestration and marketing intelligence, currently serving as Team Lead for Commercial Data Orchestration at Adyen since November 2019. Previously, Sophie held various roles at Tesla from January 2016 to October 2018, including Senior Marketing Automation Analyst, where responsibilities included marketing automation measurement, testing, and optimization. Earlier in the career, Sophie worked as Marketing Operations Manager at LeadFabric and as Head of Search Engine Marketing at Resolution Marketing Services Pty Ltd. Educational qualifications include a Bachelor's degree in Communication Management from HU University of Applied Sciences Utrecht and a Bachelor's degree in Communications from Revius Lyceum Doorn.
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