Sarah Armstrong

Sarah Armstrong is currently the Director of Business Development for UK and Europe at AEMG Education, a position held since February 2023. Sarah also serves as the Director at Armstrong Education Consulting Limited, established in November 2020, focusing on supporting organizations in higher education and student recruitment. Previous roles include Director of Marketing and Admissions at Navitas (March 2017 - August 2020) and Deputy Director of International Development at Coventry University (October 2012 - March 2017), where efforts centered on driving sales and market strategies globally, particularly in East Asia. Sarah began their career at Coventry University as an International Officer, specializing in sales targets for the Hong Kong, Taiwan, and China markets. Academically, Sarah is pursuing a Master of Science in Psychology and Neuroscience of Mental Health at King's College London, following a BA in Modern Chinese Studies from the University of Leeds and a study abroad year in Mandarin Chinese at Beijing Capital Normal University.