Coumba Ndao Ba is an accomplished professional with extensive experience in sales and business development across various sectors. Currently serving as the International Travel Director at Afar since October 2025, Coumba previously held the position of Head of Sales America at Quividi, where responsibilities included devising development strategies for the US and Canada. As CEO and Vice President of Sales and Operations at GOffee, Coumba led sales initiatives and team training, while earlier roles at Social Blue and Tradedoubler involved achieving significant sales targets and establishing successful business strategies. Coumba co-founded Africasia Car Trading, focusing on luxury car importation, and holds a Master's degree in Wealth Management from GRETA METEHOR Paris.
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