Business and Sales Strategy

About

The Business and Sales Strategy team at AFFIN Group is responsible for developing and executing integrated strategies to drive business growth across the conglomerate's various financial services sectors. This includes optimizing product offerings, enhancing sales effectiveness, and ensuring alignment with market and regulatory requirements. The team works cross-functionally to support commercial, SME, and corporate banking, as well as wealth and asset management, ensuring robust performance and capital management initiatives are in place. Additionally, they lead projects related to network strategy, cash management, and process improvements to streamline operations and maximize revenue.


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