Affinitiv
Russ Beckenstein, a seasoned automotive technology sales and management professional, has a successful track record in building relationships and enhancing business flow within franchise automotive dealership departments. With experience working at various companies in different roles, Russ has proven their ability to work with executives, managers, and end-users. Russ has also utilized their skills to expand company footprints, build mortgage divisions, and train teams for success.
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Affinitiv
Affinitiv is a leading marketing technology company exclusively serving automotive manufacturers (OEMs), dealership groups, and individual dealers. Affinitiv enables its customers to produce, manage, measure, and optimize multi-channel communications to drive brand loyalty and increase revenue across the dealership. Affinitiv’s digital and analyticcapabilities offer an end-to-end solution that supports a consistent experience across the entire consumer lifecycle.