Joel A. Swanson II, Apr, Mact

Vice President Marketing at Affinity Plus Federal Credit Union

Joel A. Swanson II, APR, MACT has a diverse and extensive work experience that spans across various industries. Joel A.'srecent role as Vice President of Marketing at Affinity Plus Federal Credit Union involved leading the Marketing and Communications department and implementing impactful strategies such as brand overhaul, audience segmentation, partnerships with iconic brands, data-driven automated marketing, digital marketing, community engagement, and sustainable acquisition. Prior to this, they worked at UnitedHealth Group as the Director of Strategic Provider Marketing, where they built a team and infrastructure that transformed the relationship between physicians/care systems and UnitedHealthcare. Joel also served as the President of Risdall Public Relations and Practice Lead for Health Care Marketing and Strategy at Risdall Marketing Group, managing two teams and overseeing the agency's health care practice and public relations agency. Joel A. has also worked as an Adjunct Professor at St. Cloud State University, Coordinator of Media Relations and Internal Communications at Bethel University, and Communications Technician at Education Minnesota. Earlier in their career, Joel contributed to strategic public relations planning and execution for Blue Cross and Blue Shield of Minnesota, spearheading notable consumer health care milestones. Overall, Joel's work experience showcases their ability to lead teams, transform organizations, and drive impactful marketing and communication strategies.

Joel A. Swanson II, APR, MACT has a strong educational background that includes multiple degrees and certifications. Joel A. attended Bethel University from 1998 to 2002 and obtained a Master of Arts (M.A.) degree in Christian Thought. Prior to that, from 1990 to 1994, they attended St. Cloud State University - Herberger Business School and earned a Bachelor of Science (B.S.) degree in Business Management. Additionally, from 1989 to 1994, they attended St. Cloud State University and obtained a Bachelor of Science (B.S.) degree in Mass Communications.

Before pursuing higher education, Joel A. Swanson II completed their high school education at Lincoln High School from 1984 to 1988. Joel A. completed the College/University Preparatory and Advanced High School/Secondary Diploma Program offered by the school.

In terms of certifications, Joel A. Swanson II obtained the Accredited in Public Relations certification from the Public Relations Society of America (PRSA) in February 2000. This certification highlights their expertise and proficiency in the field of public relations.

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Timeline

  • Vice President Marketing

    December, 2018 - present

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