Joel Swanson

Joel Swanson, APR, MACT leads Marketing for Affinity Plus, as well as public relations and the community engagement work that includes the Affinity Plus Foundation. Now in his fourth year at Affinity Plus, his mighty Marketing team has successfully implemented a brand refresh, data-driven automated marketing platform, market-dominating digital marketing strategy, modern community engagement strategy, and a sustainable growth engine for products and branches – helping spur record new member and financial growth. And we’re just getting started! Joel serves on the Board of Directors for the Affinity Plus Foundation, currently as Treasurer; while participating in professional organizations such as the Public Relations Society of America (PRSA) – as well as industry organizations such as PRSA’s Banking and Finance Section, the Minnesota Credit Union Network, and Callahan & Associates Marketing Roundtable. Joel’s career spans almost 30 years of guiding communications and marketing strategy in highly regulated, fast-changing industries.