Affinity Solutions
George Wade has extensive experience in client services, operations, and marketing analytics across various leadership roles. Since September 2012, George has served as Senior Vice President and Head of Client Services & Operations at Affinity Solutions, where responsibilities include directing a team of account managers and managing a P&L of $70 million. Previous roles at Affinity Solutions include Vice President of Product Management and Business Analytics, focusing on marketing analytics products, and Director of Business Operations & Strategy, overseeing a client-facing team for targeting and attribution solutions. Prior experience includes a tenure at American Express as Senior Manager in Merchant Marketing Strategy & Insights, and earlier positions at Macy's in corporate marketing. George holds an MBA from the Fordham Gabelli School of Business and a BA in Sociology & Philosophy from Syracuse University.
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Affinity Solutions
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Affinity is a provider of loyalty programs for financial institutions, insurance companies, and publishers in the U.S. It helps financial institutions and retailers craft precision marketing programs that drive customer acquisition, share-of-wallet, and loyalty. It drives better business outcomes for financial institutions and marketers, leveragingreal-time and secure access into where and when consumers are spending across brands, categories, geographies, and buying channels.