Sarfraz Shoukat

Sarfraz Shoukat currently serves as the Associate Director of UI/UX at Afiniti, a position held since October 2016, where responsibilities include designing and iterating in Agile sprints while promoting a growth mindset. Prior to this, Sarfraz was the Principal Designer at TRG - The Resource Group from October 2009 to October 2016, collaborating with cross-functional teams to create user flows, prototypes, and wireframes, and advising on UX research methodologies. Sarfraz co-founded Greepit | Labs in May 2011, focusing on brand development and strategic consulting, and previously held roles at Greepit, Asorda Software Solutions, Visual Sparks Technologies, Pi Sigma Group, and Daedalus Software, all emphasizing UI design. Sarfraz holds a Bachelor in Arts from the University of the Punjab.