Diego Villarroel

Diego Villarroel is a seasoned design executive with extensive experience leading design organizations and driving product vision. As VP of Design at Rappi from January 2021 to February 2025, Diego oversaw the entire design framework, focusing on the Design System's consistency and efficiency. Previous roles at Rappi include Director of Product Design and Senior Product Designer, where Diego contributed to the execution and leadership within various product areas. Prior experience includes founding Roostfy, where Diego served as CEO and Designer, as well as co-founding Easy Food. Diego's technical background includes work as a Full Stack Developer at Netijam - SISnet360 and production-oriented roles such as Graphic Designer at Copysell. Diego holds a UI/UX Design certification from The Interaction Design Foundation and a higher education degree in web application development from I.E.S El Cañaveral.