'Tope Ayedun

Tope Ayedun has diverse and extensive work experience in marketing and business development roles. In 2002, Tope worked as an Account Manager at Leo Burnett, where they managed client accounts. From 2004 to 2005, Tope served as a Brand Manager at IEA/Colgate-Palmolive, responsible for relaunching several products. They then moved on to Sona Breweries Plc in 2005 as a Brand Manager, where they worked on the Lager brand. In 2006, Tope joined MTS First Wireless as the Head of Brand and Marketing Communications. From 2007 to 2009, Tope took on the position of Senior Marketing Manager at PZ Cussons, overseeing category marketing, brand development, and new launches. In 2010, they joined Western Union as the Marketing Manager for Europe & CIS, with responsibilities for marketing communications and regional project management. From 2014 to 2015, Tope worked as the Global Proposition Marketing Manager at Thomson Reuters Org ID, leading the development and implementation of marketing strategies. In 2015, Tope joined Millicom (Tigo) as the Head of Marketing, Customer Strategy & Consumer Insights for Mobile Financial Services in Africa. They also served as the Marketing Director for Tigo Rwanda. In 2018, Tope became a Non-Executive Director/Board Advisor at AfriSight, providing key commercial advice. Currently, Tope is the Business Director at Wavecrest, where they oversee the management of the company's portfolio of communication and payment propositions.

Tope Ayedun's education history includes the following:

- In 2016, Tope Ayedun attended Harvard Business School for a course on Disruptive Strategy.

- Also in 2016, Tope Ayedun enrolled at The Wharton School for an Entrepreneurship Specialization program.

- From 2010 to 2011, Tope Ayedun pursued a Master of Arts (MA) degree in Strategic Marketing Management at Kingston University.

- In 2009, Tope Ayedun completed an Executive Diploma in Strategic Management at Maastricht School of Management.

- From 1994 to 1998, Tope Ayedun studied at Olabisi Onabanjo University (O.O.U) and obtained a Bachelor of Arts (B.A) degree with honors in Philosophy.

Tope Ayedun also holds various additional certifications from different institutions, including:

- Diploma in Online Marketing from Shaw Academy

- Diploma in Social Media Marketing & Online Reputation Management from Shaw Academy

- Finance for Non-Financial Professionals from UC Irvine

- M IDM certification from The Institute of Direct and Digital Marketing (IDM)

- MCIM certification from CIM | The Chartered Institute of Marketing

- Membership in AIPMM The Association of International Product Marketing and Management

- Professional Diploma in Public Relations from Nigeria Institute of Public Relations.