Elena Primitzhofer

Elena Primitzhofer is a seasoned professional with extensive experience in project management, marketing, and global strategy. Currently serving as Lead Project-Manager for Events EME at AGCO Corporation since September 2019, Elena oversees the AGCO Global Show Manager Forum and implements internal processes and workflows. Prior roles include Manager Brand Governance Global and International Exhibition Lead at FIATA, where Elena managed international communication and member acquisition strategies. With a strong background in customer relations and event strategy from positions at INTAREG AG, various consulting roles, and Marketing und Tourismus Konstanz GmbH, Elena has also held senior project management roles at Orient Express Hotel Group and GAPP Architects & Urban Designers. Elena holds a Diplom-Ingenieurin in Engineering from Universität Kassel and post-master diplomas in Marketing and Project Management from SAMI Damelin College SA.