Nicola Mansfield

Nicola Mansfield is an experienced marketing professional with a specialized focus in the charitable and financial sectors. Currently serving as Head of Individual Marketing, Lotteries and Raffles (interim) at Age UK since April 2019, Nicola leads strategic initiatives to optimize income from lotteries and raffles while enhancing player experiences. Previously, at Age Co, Nicola held roles as Senior Marketing Manager for Funeral Plans and Insurance, driving targeted marketing plans and managing multi-channel communications. Earlier career highlights include managing marketing campaigns at Age UK Enterprises and The Wine Society, demonstrating a strong track record in developing profitable marketing strategies and effective customer engagement. Nicola holds a BA (Hons) in International Business with a specialization in Marketing from Nottingham Trent University and has achieved a distinction in Direct and Interactive Marketing from the Institute of Direct Marketing.