Yazhini Shanmugam

Yazhini Shanmugam is an experienced digital marketing professional currently serving as Associate Manager - Digital Marketing at Agilysys since February 2018, previously holding titles such as Senior Lead Marketing Analyst and Lead Marketing Analyst. Yazhini's expertise includes launching demand generation campaigns across multiple regions, leading marketing programs focused on lead generation, and implementing Account Based Marketing strategies. Notable achievements include the introduction of a Marketing Dashboard in Salesforce and a 22% reduction in non-brand cost per lead. Prior roles at ADP involved managing SEM accounts and executing integrated search engine marketing strategies, while earlier positions at Sulekha.com and Team Mango Media focused on SEO optimization initiatives. Yazhini holds a Bachelor of Engineering in Computer Science from Sri Lakshmi Ammal Engineering College, completed in 2011.