Eduardo Hoff

Head of Innovation & Product at Agriness

Eduardo Hoff has a diverse work experience spanning over several companies and roles. Eduardo started their career as a Programador web at Wyakonnet in 1998 before moving on to work as a Gerente de projetos web at Timer Informatica Ltda. In 1999, they joined Priori Consultoria e Sistemas Ltda as a Consultor comercial. In the same year, they also started working at Latitude 27 as an Assessor de marketing, where they were responsible for marketing strategy and coordination of digital advertising and promotions. In 2001, they became a Gerente de Projetos at ESSS, where they managed projects until 2006. Later, in 2007, they joined Agriness as a Coordenador Negócios e Comunicação, and by 2012, they became the Leader of Marketing and eventually the Head of Innovation. In their role as Head of Innovation at Agriness, they are responsible for driving the innovation process, expanding the product portfolio, and managing product teams.

Eduardo Hoff's education history begins in 1995 when they enrolled at the Universidade Federal de Santa Catarina. Eduardo completed a Bachelor's degree in Computer Science from 1995 to 1998. Afterward, in the year 2000, Eduardo pursued a Postgraduate degree in Strategic Business Management and Marketing at the same university, completing it in 2001. Later in 2011, they attended ECHOS Escola de Design Thinking for a short duration to study Design Thinking and earned a degree called "Thinker."

Links

Timeline

  • Head of Innovation & Product

    July, 2021 - present

  • Head of Innovation

    January, 2012

  • Coordenador Negócios e Comunicação

    January, 2007

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