Søren Borg

Søren Borg is an accomplished professional in digital business development, currently serving as Director of Digital Business Development at Ahlsell Danmark since April 2024. Prior experience includes similar roles at Sanistål A/S and Lemvigh-Müller A/S, where Søren led significant initiatives in digital sales, customer experience, and digital marketing. With expertise gained over nearly two decades at SAS, where Søren held various senior marketing positions, including Global Head of Marketing Science, a strong foundation in analytics and CRM strategies was developed. Søren's educational background includes a Master of Science in Business Administration and Computer Science from Copenhagen Business School, complemented by specialized advertising training from the International Advertising Association.