Roel Willems

Roel Willems has a diverse work experience, spanning across various companies and roles. Roel currently works at Ahold Delhaize as the Director of Governance & Data Standards, where they are responsible for strategic use of data, data management, implementation of global data standards, and policy development for AI and responsible data use. In addition, they are a core team member of the Data Commons Collective at Amsterdam Economic Board, where they explore how data based on public values can benefit the Amsterdam metropolis.

Prior to their current roles, Roel worked at Albert Heijn in several positions, including Sr. Manager Experimentation & Data Governance, Manager E-commerce Analytics and Experimentation, and Lead Analyst, where they focused on developing and implementing data-driven marketing and merchandising strategies, managing analytics operations, and driving experimentation efforts.

Before their time at Albert Heijn, Roel held various roles at Conceptkings, OrangeValley, Emerce, and webanalisten.nl, where they gained expertise in analytics, experimentation, and data-driven marketing strategies. Roel also founded and authored weblogs such as Facebookblog.nl and lifehacking.nl, and was a member of the Social Marketing committee at DDMA.

Roel Willems completed a Talent & Promising Professional Program called 'The Natural Leap' at De Transformatie Groep through the Ahold Management Development Program in 2016-2017. Roel obtained a Bachelor's degree in Communication B from Rotterdam University of Applied Sciences from 2004-2007. Prior to that, from 2002-2004, they also earned a Bachelor's degree in Communication, Multimedia and Design from Willem de Kooning academie. In addition, Roel has certifications in Google Adwords and Google Analytics, but the specific dates of obtaining these certifications are not provided.