Wandert Logcher

Wandert Logcher is an experienced professional in digital optimization and user experience, currently serving as Product Owner Shopping at Albert Heijn since March 2020, with a focus on improving the website and app through experimentation and customer data analysis. Prior to this role, Wandert held the position of Senior CRO Specialist at Albert Heijn and worked as a CRO Consultant at iProspect, optimizing websites for diverse clients. Previous experience includes Performance & CRO Manager and Research & CRO Specialist at Pricewise.nl, where extensive web analysis and user research were conducted. Earlier roles include Editor and Copywriter at Taalcentrum-VU and involvement as a University Council Member at Universiteit Utrecht. Wandert holds a Master's degree in Text & Communications from the University of Amsterdam, as well as multiple bachelor's degrees in Language and Culture Studies and Liberal Arts.