Kelveen Soh

Kelveen Soh is a seasoned entrepreneur and digital strategist with extensive experience in the communication and technology sectors. As the Co-Founder of Fefifo, a tech-first co-farming company since January 2019, Kelveen focuses on empowering progressive farmers in ASEAN and enhancing smallholder livelihoods through sustainable practices. Additionally, Kelveen serves as a Business Mentor and Advisor at AiChat Pte Ltd, a leading conversational AI company, while previously holding the position of Chief Digital & Strategy Officer at Grey Group Malaysia from 2016 to 2018, where leadership was provided to multi-disciplinary teams for strategy consulting and omni-channel initiatives. Prior experience includes founding and growing Grey Digital Singapore (formerly Yolk) from 2001 to 2018, and playing pivotal roles in business transformations and mergers within the industry. Kelveen's educational background includes training from WPP, Singapore Polytechnic, the School of Audio Engineering, and St. Andrew's School.