Nuño S. Urrea

Nuño S. Urrea is a seasoned professional in the food and beverage industry with a diverse background in management, education, and consultancy. Currently serving as the Director Corporativo A&B at Grupo SADE since March 2023, Urrea has played a pivotal role in promoting the cultural values of San Sebastián through the company's hospitality initiatives. Active in multiple organizations, including AIDABE as a member of the executive team and the Culinary Institute of Barcelona as a docente y mentor, Urrea focuses on innovation and leadership in culinary education. Experience also includes roles such as Area Manager at Cookdata, Chief Operating Officer and Co-Founder of VLUBER, and CEO & Co-Founder at HORECA iLab, emphasizing consultancy in gastronomy and the professionalization of the hospitality sector through strategic insights.