Hendri Soerianto is a seasoned Senior UI Designer and Developer at BSI Digital since July 2016, specializing in art direction, UI/UX, design systems, and UI Kit creation for prominent clients including ANZ, PwC, NAB, Aldi, and L’Oréal. Prior to BSI, Hendri held the position of Lead User Interface Designer at The Big Canvas/HYRO from 2006 to 2016, where oversight of design direction and project management for web and mobile design projects was a key responsibility. Hendri began a career in digital design as the Art Director (Digital) at BLUE Interactive/Possible Worldwide from 2003 to 2006, leading website design and online marketing efforts for major brands such as HP, Sony, and Cisco. Hendri holds a Bachelor of Fine Arts in Design and Visual Communications from the University of Oregon.
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