Aleksander Lach

Aleksander Lach is a seasoned Conversion Rate Optimization (CRO) specialist with extensive experience in enhancing user experience and driving conversion rates across various industries. Currently serving as a Conversion Rate Optimization Specialist at AIHR, Aleksander previously held roles such as CRO Team Lead at Emakina and Global CRO Specialist at LeasePlan, where responsibilities included leading optimization projects, developing testing frameworks, and coaching team members. Prior roles involved user experience optimization for clients in multiple countries and managing eCommerce projects through data-driven insights and A/B testing methodologies. Educational background includes training at IAS International American School of Warsaw and QSI International School of Tbilisi.