Detch S. is the Founder and CEO of Hypetap, a technology-driven influencer marketing agency established in November 2013, serving prominent brands and organizations like Colgate-Palmolive, Woolworths, and Tripadvisor. In addition, Detch S. serves as a Non-Executive Director at the Audited Media Association of Australia since July 2022 and holds several leadership roles at the Australian Influencer Marketing Council, including Deputy Chair and inaugural Chair of the Best Practice Working Group. Prior experience includes an Entrepreneurial Fellowship at the University of Melbourne's Melbourne Accelerator Program and a position in Mergers & Acquisitions at Citi. Detch S. holds dual degrees in Commerce and Information Systems from the University of Melbourne, complemented by previous governance experience as a Director on the Board of the Financial Management Association of Australia.

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