Sam Kelly

Sam Kelly serves as the Managing Director and Partner at Hello Social, a prominent social media agency recognized with multiple awards, including Campaign Social Media Agency of the Year for 2022 and 2023. With a focus on integrated communications and a goal to establish Hello as a leading agency, Sam has significantly contributed to revenue growth and client relationship management, successfully delivering over $10 million in new revenue within two years. Additionally, Sam holds influential positions as a Non-Executive Director of the Audited Media Association of Australia and Deputy Chair of the Australian Influencer Marketing Council, promoting best practices in influencer marketing. A founding member of the Institute of Talent, Sam has brokered over $50 million in talent partnerships, enhancing the sports marketing landscape in Australia. Sam's previous roles include Head of Marketing at NSW Business Chamber and various marketing positions with a strong foundation in event management and digital marketing. Sam holds a Bachelor of Business Administration from Macquarie University and several professional certifications in direct marketing and leadership.