Perrin Martin

Perrin Martin is an experienced professional in loyalty management, branding, and communications, currently serving as the Loyalty and Customer Retention Manager at Air Canada since February 2015. With a strong background in brand strategy and digital communications, Perrin has successfully led the development of multiple customer loyalty programs and the Rivo brand identity. Previous roles include Acting Marketing Manager and Digital Communications Manager at Air Canada, where Perrin managed marketing initiatives and customer engagement strategies. Earlier experience at Reitmans involved HR communications management and project leadership, contributing significantly to marketing partnerships and enhanced customer interactions. Perrin holds a Bachelor of Fine Arts and two additional degrees from Concordia University, encompassing Creative Writing and English Literature.