Ying Ye is an accomplished CRM & Loyalty Manager currently working at Shell and Air Miles - Loyalty Management Netherlands B.V. since May 2023. Previously, Ying served as a Senior CRM Specialist at BISSELL, where leadership and strategy were focused on CRM in European markets. Experience also includes a role as Digital Marketing Manager at JOONE, where Ying oversaw the digital content strategy during the brand's inaugural year in the Benelux. Ying contributed significantly to Catalina Marketing France as a Senior Key Account Manager in CRM, developing comprehensive customer engagement strategies and managing a team of account managers. Earlier experience includes positions as a Marketing Consultant at Catalina Marketing France, Junior Buyer at de Bijenkorf, and Assistant Product Manager at L'Oreal S.A. Ying Ye holds a Bachelor of Science in Business Administration and a Master of Science in Marketing Management from Rotterdam School of Management, Erasmus University.
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