Srdjan Prokic

Srdjan Prokic is an experienced professional in e-commerce and digital product management, currently serving as the Head of Ecommerce at Air Serbia since September 2019. In this role, Srdjan defines the development roadmap for digital channels, manages sales budgets, and optimizes user acquisition and distribution channels. Prior to Air Serbia, Srdjan worked as a Mobile Product Manager, emphasizing a cross-platform approach and utilizing user feedback to enhance customer experiences. Srdjan also held positions as Digital Channels Development Manager and Digital Officer, where responsibilities included defining product requirements, managing project scopes, and improving omnichannel customer experiences. Earlier career experience includes a focus on procurement and administration at IMA KO TEAM d.o.o. Srdjan holds a Bachelor's degree in Engineering and Operations Management from Univerzitet Metropolitan and a Bachelor's degree in Business Administration from John Naisbitt University.